Take your career to new heights with...

The Professional Certificate in Duty Free and Travel Retail

Are you...
  • Planning a new career in Travel Retail?
  • Working in the Duty Free and Travel Retail industry?
  • Transferring from another sector of your company to the TR Division?
And want to increase your knowledge and accelerate your career progression ?
Then the Professional Certificate in Duty Free and Travel is the ideal course for you. A blend of online and practical assignments it will equip you with in depth knowledge on the industry and practical skills and techniques that can be applied immediately.
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Flexible online learning. Access anytime

CPD points & industry accreditation

Enrolment price
from €575
per student

Course content and learning outcomes

What will I learn?

When you have completed this course you will have a solid knowledge of:

The evolution of the industry

The evolution of the DF&TR industry, key market facts and knowledge of the key players and leading brands by category.

The travel retail customer

The TR customer, their unique motivations and behaviours and how to best meet their need

Sales techniques

Sales techniques and tools to optimise the customer experience and sales.

Module 1

The Duty Free and Travel Retail Industry

Introduces the learner to the Duty Free and Travel Retail industry, its history, key players, current challenges and opportunities. Examines the role of the retail sales professional and introduces the DFWC industry professional standards.

Module lessons

  • An introduction to and history of travel retail
  • An overview of the industry and concession business model
  • Key retailers, suppliers and brands
  • Current industry challenges and opportunities
  • Travel Retail as a career and The DFWC industry professional standards

Module 2

Driving Customer Engagement​

Articulates the key difference between the travelling consumer and domestic consumers in terms of behaviours, barriers and drivers to purchase. In addition it defines the differences between consumers within the Duty Free and Travel Retail environment and how to adapt style to best engage these consumers.

Module lessons

  • The Duty Free and Travel Retail customer profile
  • Customer behaviour, motivations and expectations
  • Adapting customer service to different types of customer
  • Case study on converting passengers to shoppers

Module 3

Delivering Excellence

Defines the key marketing and sales promotion techniques, introduces the principles of category management and merchandising and outlines customer service and selling techniques to deliver the optimal customer experience and revenue. It will also explore retail innovations and how they can best be applied in the learner’s own business.

Module lessons

  • Marketing, merchandising and category management
  • Customer service techniques that make shopping easier for Duty Free and Travel Retail customers
  • Selling tools and techniques that increase sales
  • The future of Duty Free and Travel Retail

"This course allowed me to step into my new role with confidence"

"This course allowed me to step into my "new role with confidence. It was hugely informative and gave me a great insight into the travel retail industry. The learning management system was easy to access on my computer and on my phone which was great on my commute to work and when on the go. I feel this course is great value for money. The course material is interesting and thought-provoking and the resources are invaluable."
Natani Laas
Education and Training Manager at Henkel Professional Division for Joico and Zotos Asia

Course assessment and delivery

During the course, the learner will be required to complete online tests and assessments to achieve certified qualification. These online assessments will cover all modules and will test their understanding of the course. Each module must be successfully completed before progression to the next module. The Certificate is delivered online through our Learning Management System and will be available across all devices: laptop, pc, tablet, phone.

Quizzes & assignments following each course module

Access to video based lessons and training modules

Industry accreditation & 30 CPD Points

Downloadable training resources

Links to relevant and useful industry research & resources

Industry case studies

Recommended reading lists

Access to a community of travel retail industry professionals and course alumni

Fully Accredited

The fully accredited by the International Career and Professional Development Standards Office and allows anyone who completes the course to obtain 30 globally recognised CPD credits.

Enrolment Pricing

All enrolments will receive our new "Duty Free and Travel Retail - Return to work training" which has been developed to enable a safe return to work in light of Covid 19 and the new Duty Free and Travel Retail environment we operate in.​


Per person (1-5 enrolments)

Exclusive TFWA
Member Pricing €500


First 5 enrolments €575
From 6 - 20 Enrolments €250
Bonus Mentors Guide
Course for every 5 enrolments

Contact us

For more organisations that would
like to enrol more that 20 people

Special offer

€50 for the first 50 enrolments

Offer ends soon! Don't miss out